Ready to embrace who you’ve become and create a fulfilling future where YOU make the rules?

Discover Your One of a Kind Midlife Magic

Take this 2-Minute Quiz to Reveal Your Entrepreneurial Archetype & Get Ready to Build A Thriving Business That Fits Your Big Life

brenda rigney - gen x coach

business coaching for midlife corporate dropouts

Build your dream biz (and detox from your corporate career)

It’s time to get Aligned AF in your life and business.


*7-day FREE trial. Just $5/mo. thereafter. Cancel anytime. See you there?

LIFE MOVES PRETTY FAST…

And you’ve spent more of it hustling for everyone else than you’d care to admit.

Your spouse. Kids. Corporate career. Everyone’s been the boss of you—except for you—until now.

brenda rigney - gen x coach

Now you’re FINALLY ready to build something that’s yours: a business that supports a more autonomous life.

But it’s one thing to know for certain you’re ready to make the leap into entrepreneurship. 

It’s another to go full steam ahead on a vision that’s still fuzzy—especially when you’re used to being dead-last on your list. 

(And when replacing your salary feels like an impossibly high mountain to climb.)

THE GOOD NEWS IS, THE EXPERIENCE THAT GOT YOU HERE TODAY COUNTS FOR A LOT.

but also

TO BUILD YOUR DREAM BUSINESS, YOU’RE GOING TO NEED SOME NEW TOOLS AND SUPPORT.

The kind that will help you fast-track your biz growth

Because you don’t have time to fumble around like you did in your 20s. You have more responsibilities and limited energy that you can’t afford to waste by spinning your wheels.

There are a million tools, coaches, and communities geared toward entrepreneurs out there (and you could easily spin those wheels just trying to find the right ones). But you belong in a high-level room full of peers.

Brenda Rigney - Gen X Coaching

We’re talking:

✔️ Other midlifers in the same stage of life, facing similar challenges at work and at home (AND who get your John Hughes movie references, because you can’t bring yourself to trade business advice with someone who thinks the Brat Pack is a bunch of off-brand Barbie dolls)

✔️ Accomplished professionals who, like you, are coming to entrepreneurship with extensive corporate backgrounds and are applying their skills and expertise to their businesses in ways you can also learn from (because gatekeeping best business practices helps no one, least of all women)

✔️ Women who want to be held accountable and are willing to hold YOU accountable so you can accomplish your dreams together (which, if we’re already dreaming big, also includes giving back to our communities. Because in a world of “every man for himself,” we much prefer women supporting women)

✔️ A business coach who ticks off all this criteria and shares your values (and knows from personal experience that it’s not too late for your second-act career and life)

FIND YOUR PEOPLE

The Aligned AF Community

An online community of midlife women entrepreneurs and soon-to-be entrepreneurs who give a damn about doing business with impact.

(Sorry, bro marketers, start your own club.)

Brenda Rigney - Gen X Coaching

the reviews are in

GET ACCESS TO:

  • real-talk biz strategy

  • hot seat coaching

  • a growing business resource vault

  • weekly mindfulness practices & masterclasses

  • an online community of midlife women entrepreneurs

  • and me, your personal corporate-dropout-turned-biz-coach, Brenda

All for just $5/month (yes, really)

  • “I found myself hitting a wall in my business as I attempted to strategize a pivot in my services and scaling of my revenue. Brenda's support, coaching, and leadership landed me with a plan to pursue that goal with confidence - and some accelerated timelines that both inspire and *slightly* scare me.”

    – Jessica Robson, Emotional Intelligence Coach

  • “Brenda has all of the tools and experience one would expect from a professional coach and a relational style that makes you feel like you're speaking with one part therapist, one part business sage, one part BFF.”

    – Emily Murtgatroyd, Recruiting Agency Owner

  • “I feel like I have a champion in my pocket all the time.”

    – Debbie Baldrey, Founder of Deb’s Bags

  • “She coached me on how to have difficult yet effective conversations, actively listened to my goals, and gave me straight talk that blew me out of the water. Brenda is first and foremost real—somebody you can be straight with and who will be straight back to you.”

    – Alice Ko, Strengths Finder Coach

Brenda Rigney - Gen X Coaching

Hey, I’m Brenda

I’m a dream biz coach for corporate dropouts and midlife women entrepreneurs done taking sh*t

Midlife women are the best leaders on the planet. If you’ve ever climbed the corporate ladder, starting a business is the natural next step in your career.

But decades of pervasive hustle culture, casual workplace sexism, and a lack of mentorship don’t exactly set women up to feel confident making the leap.

It took me 27 years of developing multi-million-dollar brands and CEOs—and one earth-shaking divorce—to finally go down that road. 

I had to reset everything—starting with my health, that foreign word “boundaries,” and my vision for my own life—if I wanted to build a business that wasn’t just a repeat of the misaligned life I was so desperate to leave behind.

Since then, I’ve coached hundreds of successful women in their 40s, 50s, and older to help them do the same. Because the thing I'm 100% sure about is that the world needs way more successful, innovative, and unstoppable women like you in business. (We can’t rely on the patriarchal capitalist biz bros to build a better world.) 

I’m here to help you get clear on your vision, draw on your unique skills and experience, and connect you with other women doing the thing so your Aligned AF business and life aren’t only possible, but inevitable.

SOME OTHER WAYS WE CAN WORK TOGETHER

Behind every successful entrepreneur, there’s…

A tough-love mentor with real-world biz experience & strategy

$10K for $10K ONE-TO-ONE COACHING

Get personalized support with Brenda and her team with 1:1 coaching, biz masterminding, project management and up to two done-for-you assets to help you get to $10K (or more) months in a three month sprint.


Brenda Rigney - Group Mastermind

Unlock the plan to getting $10K months

GET YOUR SALES BREAKTHROUGH

Think of the Sales Breakthrough like you're taking your business to the doctor. This is your chance to get my eyeballs on your business and tell you exactly what I see is working or getting in the way of you booking more clients and generating more sales.


Brenda Rigney - Gen X Coaching

Simply the best place to be on Friday mornings!

FRIDAY NETWORKING CALL

This dynamic networking call puts you in community with the best women entrepreneurs. Share biz issues and swap ideas, without the icky pitches. Who knows, your next client, VA or podcast guest could be on this networking call.

In their words….

Get Aligned AF and build your business with a community created precisely for you

Welcome to the zero-f*cks club.

* Not endorsed by, or connected with, Elon Musk’s dumpster fire (thank gawd)

Brenda Rigney - Gen X Coaching

Get The X Newsletter

The next best thing to having me as your coach, this weekly newsletter is for midlife women entrepreneurs who want to live a more Aligned AF life. No BS marketing, just lots of juicy gems you can take and run with to help you grow your business. (With the occasional ‘80s movie reference thrown in.)

Aligned AF Podcast - Brenda Rigney

Listen To The X Podcast

Take a peek behind the curtain of what it’s really like to start and grow a successful business. Hear from dream biz coach Brenda Rigney, guest mentors, and Aligned AF community members each week about the messy, hard, and unglamorous parts you’ll never see most biz owners talk about on Instagram. Plus, you’ll get lots of ideas on what to do—and what not to do—to get your Aligned AF biz off the ground.